Lourdes Castaneda
Logo & Visual Identity
A home-based pastry brand needed a warm, artisanal identity that would make customers feel the love behind every slice. Delivered a full brand system: logo variations, pastel color palette, typography, and packaging design — crafted to turn a homemade business into a premium, recognizable brand
An online kids' clothing and accessories store needed a brand that felt playful, bold, and memorable — something children would love and parents would trust. Delivered a complete identity system: logo, custom iconography, color palette, typography, and brand applications across apparel, tags, and packaging.
Two artisanal bakery brands required distinct visual identities to connect with their audiences. For DonAcanto, a traditional, heritage-focused branding system was crafted using rustic elements and earthy tones. For El Búho, a cozy and contemporary identity was developed, featuring a memorable mascot logo, a warm color palette, custom iconography, and premium packaging applications for a boutique experience.
A premium footwear brand specializing in luxury leather shoes required a sophisticated, high-end identity to position itself in the premium market. Developed a comprehensive branding system: an elegant monogram logo, an upscale color palette featuring deep chocolate and metallic bronze tones, refined typography, and sleek packaging and product application concepts that reflect craftsmanship and exclusivity.
A wellness-focused tea brand needed an organic, soothing, and visually striking identity for its premium line of herbal infusions. Designed a comprehensive branding and packaging solution, featuring an intricate chakra-inspired logo mark, a vibrant and deep emerald green color scheme, elegant typography, and cohesive eco-friendly packaging applications, including custom boxes, jars, and fabric pouches.
An aquarium and aquatic store required a professional, multi-platform corporate identity to launch its brand and author book collection. Developed a comprehensive visual system featuring a striking 3D emblem logo, an aquatic-inspired color palette with emerald green and ocean blue tones, elegant stationery with gold-leaf accents, corporate apparel, and custom editorial design with multimedia companion packaging
Individual logos
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